Le Roy, NY · Western New York

The Shop Behind the Finish

Finish Line Powder Coating is a full-scale production coating facility in Le Roy, New York — locally owned, backed by decades of coating experience, and built to handle everything from a single custom part to thousands a day.

Locally Owned.

Serving Western NY.

Our Story

A New Chapter for a Trusted Shop

The powder coating facility on E Main Road has been a fixture in Le Roy for years. In 2025 it entered a new chapter when it was acquired by Richard and Jacob Deys — the team behind Sandman’s Blasting & Coatings — and relaunched as Finish Line Powder Coating.

That change wasn’t a fresh start from zero; it was an investment. New ownership brought deeper coating experience, a sharper focus on production capacity, and the backing of a parent company — while keeping the shop local and hands-on. The result is a facility that can go toe-to-toe with anyone in the region on volume, without losing the personal touch on a one-off custom job.

The Bigger Picture

Backed by Sandman's

Finish Line’s parent company is Sandman’s Blasting & Coatings, in Canandaigua. For you, that’s a real advantage: when a job needs a specialty coating system beyond powder — ceramic, high-heat, liquid — you don’t have to go hunting for another vendor. We coordinate it directly.

Depth, Not a Handoff

Shared ownership means shared know-how — and a wider range of finishing under one relationship.

One Point of Contact

Powder here, specialty at Sandman’s — you deal with one team the whole way.

The People

Meet the Team

Local owners and an experienced crew who treat every part like it’s their own.

Richard Deys

Owner

Jacob Deys

Head of Business Operations

Drew Donahower

Head of Powder Division

Melissa Pagliuso

Lead Business Administrator

The Facility

Real Production Capacity

We’re not a garage operation. Finish Line runs a true production line — the reason we can take on work most local shops can’t.

Production Facility

Overhead Conveyor Line

Integrated Heated Pretreatment Wash

Line, Batch & Burn-Off Ovens

2,000+ Parts / Day

Large Parts & Long Sections

See the full breakdown on our Capabilities page.

Where We Work

Proudly Serving Western New York

Based in Le Roy, we coat for individuals, restorers, fabricators and businesses across the region — and ship and deliver across a roughly two-hour radius.

Le Roy (HQ)

Batavia

Rochester

Buffalo

Syracuse

Corning

Genesee County

All of Western NY